Eurail to Inspire Chinese Travelers with Unique UNESCO World Heritage Rail Itineraries

On the occasion of the 2018 EU-China Tourism Year, Eurail has partnered with National Geographic and Travelport to create a diverse selection of unique cultural heritage rail itineraries to inspire the Chinese travellers and engage them in experiential, cultural travel.

Release time : 2018-11-06 13:22:23

source : EURAIL

On the occasion of the 2018 EU-China Tourism Year, Eurail has partnered with National Geographic and Travelport to create a diverse selection of unique cultural heritage rail itineraries to inspire the Chinese travellers and engage them in experiential, cultural travel. The consortium is working in close cooperation with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to encourage Chinese visitors to “travel differently, travel deeper” and has developed cultural itineraries in a dedicated microsite. The itineraries are fully accessible using a Eurail Pass, a single rail Pass that allows travel between over 40,000 railway stations across 10,000 destinations in 28 different countries in Europe.

The project is part of a major “EU-China Tourism Year” campaign co-funded by the European Commission in collaboration with the European Travel Commission (ETC). It is designed to attract tens of thousands of tourists from China to Europe in 2018 and 2019. This project aims to inspire travellers to discover off the beaten track destinations for a more balanced tourism industry.

The microsite, tailored to the Chinese travellers, can be visited on Eurail.com’s website, the official sales channel for the Eurail Pass, at the following link: www.eurail.com/zh/visiteuworldheritage/inspiration. Here, travellers can find inspirational content and directly purchase their travel Passes. The microsite also embeds the UNESCO platform for World Heritage and travel—guiding travellers to the most unique and authentic travel experiences, recommended by local experts and curated by National Geographic.

The itineraries have been designed to enhance lesser known UNESCO heritage sites and destinations away from the well-travelled hotspots in Europe. All the journeys, developed together with UNESCO and National Geographic, reflect the depth and diversity of the European culture, and are based on extensive research and testing with