Chinese Destination Sanya Promotes Its Charm During Roadshow in London

The municipal government of Sanya, a coastal city in China s Hainan province, hosted a roadshow event on the heels of the roll out of non-stop air service between London and the seaside destination at Westfield Stratford City (adjacent to the Olympic Village in Stratford in East London), one of the city s most popular shopping centres, on the 13th and 14th of July.

Release time : 2018-07-18 10:20:18

source : PR Newswire

(Source: PR Newswire)

The municipal government of Sanya, a coastal city in China's Hainan province, hosted a roadshow event on the heels of the roll out of non-stop air service between London and the seaside destination at Westfield Stratford City (adjacent to the Olympic Village in Stratford in East London), one of the city's most popular shopping centres, on the 13th and 14th of July. In addition to the launch of the direct flights, the Sanya Tourism Development Commission took advantage of the recent launch of favourable policies such as greater visa-free access for tourists from 59 countries arriving in Hainan as well as the unique features of local Hainan culture to enhance public awareness of Sanya, China's sole tropical seaside vacation destination.The delegation led by Mao Chaofeng, Vice Governor of Hainan province, took part in the celebrative ceremony which started at noon on July 14 and kicked off with the organisers and the guests launching paper planes together as a symbolic gesture welcoming the launch of the London-Sanya non-stop flight and expression of their expectations that the new route will help the city deepen cultural and tourism resources exchanges with London.

Sanya organized several interactive activities during the two-day roadshow, including a DIY of signature desserts and local Hainan drinks, a session on learning some basics of the Chinese language and calligraphy, with the aim of encouraging guests to become more interested in traditional Chinese culture and in some of Hainan's local fare. Guests were also invited to paint a picture of how they imagine Sanya to be on sailboard-shaped drawing boards and to take pictures and write down their names in giant passports in addition to receiving invitations to travel to Sanya. The delegation dressed in outfits featuring elements of the tropical destination as well as in traditional garb typically sported by Sanya's ethnic minorities, while promoting some of the