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Guangzhou Tops Bookings for Homestays During Spring Festival Holiday

This Spring Festival holiday, homestay bookings by Chinese tourists might have more than doubled from a year ago, according to industry projections.

Release time : 2019-02-18 11:15:20
source : ECNS

This Spring Festival holiday, homestay bookings by Chinese tourists might have more than doubled from a year ago, according to industry projections.

Southern city Guangzhou, capital of Guangdong province, has topped other Chinese cities in terms of bookings for shared accommodation, according to data from San Francisco-based Airbnb, a firm that provides online bookings for such homestay services.

Against the backdrop of ongoing consumption upgrade, more Chinese people chose to spend the seven-day Chinese Lunar New Year holiday in warmer southern cities in China.

The trend has driven up demand for short-term rental apartments, said Li Zhenni, chief brand officer of Chinese homestay booking platform Tujia.

The firm saw its shared bed-and-breakfast bookings surge about four times year-on-year during the holiday period, with coastal cities of Xiamen in Fujian province and Sanya in Hainan province attracting more tourists, thanks to their agreeable weather in winter and well-appointed shared lodges.

Family reunion dinners at homes in the run-up to the Spring Festival have gradually evolved into holiday time. Families, led by the younger generation, are preferring to travel during the holiday period.

"Tourists from the Chinese mainland have visited 1,048 cities across 111 nations and regions during the Chinese New Year holiday, including conventional hot spots like Japan, Thailand, New Zealand, Australia, the US, South Korea, Italy, Spain, the UK, Russia, France, as well as niche destinations such as Iceland," said Peng Tao, president of Airbnb China.

Chinese born in the 1980s and 1990s are more open, sharing, and tech-savvy, and they are the core consumers of online services for booking shared accommodation. Such consumers love to have authentic life experiences, he said.

Nearly 60 percent of them prefer to travel together with more than three family members or friends during the Chinese New Year holiday.

Quite a few among Tujia's homestay users

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