Mayor of London Launches Drive to Boost Domestic Tourism

The Mayor of London, Sadiq Khan, is today launching a drive to promote London to visitors from other parts of the United Kingdom following a recent decline in domestic tourism.

Release time : 2019-03-25 10:36:11

source : London & Partners

-Number of domestic visits to London fell by three per cent in 2017

-Business organisations join the Mayor and London & Partners to promote capital across the United Kingdom

Source: 699pic.com

The Mayor of London, Sadiq Khan, is today launching a drive to promote London to visitors from other parts of the United Kingdom following a recent decline in domestic tourism.

London is one of the most visited cities in the world. In 2017, 32 million tourists visited the capital for more than one day, generating almost £26bn for the capital’s economy. Of these, 19.8m were international tourists, while 12.2m were from England, Scotland and Wales. Tourism supports approximately 700,000 jobs in the capital.

But while international visits to London have increased during each of the past five years, there has been a decline in the number of visitors from around the UK who visit the capital for just one day. Day visits to London reduced by three per cent in 2017, from 337m, to 327m. During this time, spend from day visits reduced considerably, by approximately 13 per cent from £14.4bn to £12.6bn.

London & Partners (L&P) currently promotes London internationally but with the Mayor’s announcement today they will now have responsibility for co-ordinating an industry-led Domestic Tourism Consortium that will promote the capital to domestic tourists as well.

The Mayor will commit £600,000 to the Domestic Tourism Consortium over the next two years to support dedicated campaigns and promotional activity to address the decline in UK visitors. A number of London’s Business Improvement Districts (BIDs) and landlords have also joined forces to create the Consortium and provided substantial investment towards the campaign.

Speaking to over 300 of the capital’s tourism and hospitality businesses at L&P’s annual ‘Tourism Means Business’ conference today, the Mayor of London, Sadiq Khan, said: