Beverly Center in Los Angeles gearing up for Chinese tourists

The Beverly Center, an eight-story shopping mall located at the heart of Hollywood s Film Studio Zone adjacent to famed Beverly Hills, is gearing up for a vibrant summer sales season dominated by tourists from China.

Release time : 2019-07-16 09:35:52

source : Xinhua

The Beverly Center, an eight-story shopping mall located at the heart of Hollywood's Film Studio Zone adjacent to famed Beverly Hills, is gearing up for a vibrant summer sales season dominated by tourists from China.

"We've always been at the forefront of what tourism means to Los Angeles, especially for visitors from China," Carlos Montenegro, a former manager at Disney, now Manager of Tourism and Customer Amenities for the Beverly Center, explained to Xinhua on Friday. "We create an incredible shopping experience for our Chinese visitors."

The most popular shopping mall recently underwent a massive, three-year, 500-million-U.S.-dollar renovation to keep pace with global trends.

To enhance visitors' shopping experience, they updated mall design and fixtures, expanded the eating areas, illuminated the top floor space with giant skylights, added additional high-tech functionality, and mounted a two-story "digital art wall" featuring stunningly hypnotic video art pieces by internationally-renowned digital artist Refik Anadol.

"We reimagined the entire property from the ground floor up," revealed Montenegro enthusiastically.

"We created beautiful new vistas all under one magnificent skylight... with incredible floor to ceiling panoramic views of downtown LA, the Griffith Observatory and the famous Hollywood Sign - all seen from the comfort of the air-conditioned Beverly Center."

The 883,000-square-foot mall is a frequent destination for Chinese visitors to the LA-Beverly Hills area because it caters to luxury brands, which are favorites of Chinese consumers, including Dolce & Gabbana, Louis Vuitton, Gucci, Prada, Jimmy Choo, Hugo Boss, Ferrari, and many more.

Of the nearly three million Chinese tourists who traveled to the United States last year, over one third of them picked Los Angeles as their destination of choice, ranking China second only to Mexico in the number of annual visitors to the