Discovering Sri Lanka’s Lesser Known Attractions Through the Eyes of Social Media Influencers

Total combined reach of 11.5 million in 2018 400 blog posts and articles generated Focus on lesser known attractions throughout the island

Release time : 2018-08-23 09:56:50

source : Sri Lanka Tourism Promotion Bureau

(Source: Sri Lanka Tourism Promotion Bureau)

Total combined reach of 11.5 million in 2018

400 blog posts and articles generated

Focus on lesser known attractions throughout the island

‘’Visit to Sri Lanka has left a memorable, indelible impression’’ - Altug Galip from from Cyprus, (1.3 million followers on instagram)

‘’We had no idea that Sri Lanka has so many things to check out - Sri Lanka must be on on every travelers bucket list - Youtube sensation Mickey Bustos from Canada with a fan base over 2.4 million on facebook, instagram and youtube)

25th July, 2018. Colombo: Reaching over 10 million global social media users through 416 blogger articles in 2018, Sri Lanka Tourism Promotion Bureau successfully hosted 32 travel bloggers and social media influencers during the last seven months, in a bid to showcase Sri Lanka as a prime dream destination.

During 2017, a total social media of 68 million has been recorded via all social media platforms. For both 2017 and 2018, it has been recorded altogether 79 million.

The travel bloggers, social media influencers covering various popular social media platforms such as Facebook, Instagram and Youtube were part of Sri Lanka Tourism Promotion Bureau’s visiting blogger platform.

The total combined reach on virtual travel blogger platforms and popular social media hit over 79 million, for both 2017 and 2018, while over 12 million global social media users and followers engaged with the original content created by bloggers and influencers. The outcome has been reflected in the renewed interest shown by tour operators and travel agents who cite that Sri Lanka remains a favored holiday destination year after year.

(Source: Sri Lanka Tourism Promotion Bureau)

SLTPB recorded that nearly 416 blogger articles, posts, videos have been generated by the visiting bloggers and influencers up to June this year. It is believed that the reach of the content on social media