2018 "Beautiful Sichuan, More than Pandas" Tourism Promotion Campaign Arrived in Finland

In order to advertise Sichuan stourism resources, increase the level of understanding of Sichuan tourism among the Finnish public, on October 24 local time, a Sichuan tourism promo group led by the Deputy Secretary of the Sichuan Provincial Party Committee Deng Xiaogang and Deputy Director of the Sichuan Provincial Tourism Development Commission Song Ming arrived in Finland and carried out the "Beautiful Sichuan, More than Pandas " global tourism promotion campaign.

Release time : 2018-10-29 10:02:05

source : PR Newswire

In order to advertise Sichuan'stourism resources, increase the level of understanding of Sichuan tourism among the Finnish public, on October 24 local time, a Sichuan tourism promo group led by the Deputy Secretary of the Sichuan Provincial Party Committee Deng Xiaogang and Deputy Director of the Sichuan Provincial Tourism Development Commission Song Ming arrived in Finland and carried out the "Beautiful Sichuan, More than Pandas" global tourism promotion campaign.

Passionate response

Praises for Sichuan's tourism characteristics

A wide range of panda elements, mesmerizing photos of tourism in Sichuan, electrifying bianlian face-change and Sichuan opera performances...On October 24 local time, the "Beautiful Sichuan, More than Pandas" global tourism promotion campaign commenced inside the Hotel Kamp in the Finnish city Helsinki. Speeches were delivered by Deputy Secretary Deng, Culture Counsellor at the Chinese Embassy in Finland Guo Xiaoguang and Kristiina Hietasaari of the country's tourism body Visit Finland. Other participants at this promo event included well-known local tourism service providers and media.

Deputy Director Song and representatives of Sichuan travel agencies provided an in-depth introduction about Sichuan tourism resources and tourism products. Local industry attendees showed an intense interest in Sichuan tourism products, and expressed the wish to head to Sichuan for on-site investigations in order to further strengthen rapport with Sichuantourism and roll out tourism routes and products for Sichuan as soon as possible.

Deputy Secretary Deng Xiaogang and Kristiina Hietasaari of Visit Finland jointly "painted the eyes" for the colorful panda artwork. As a testimony to the mutual understanding and friendship between the two parties, Deputy Secretary Deng Xiaogang presented to Visit Finland painted panda artwork. Thereafter, a contract-signing ceremony was held for Sichuan and Finnish tourism