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Interview with Ralf Ostendorf, Director Market Management of visitBerlin: The Fragrant Hills Summit Is a Very Good Opportunity to Promote a City

Berlin is a vice-chairman city of WTCF. During the Summit, Ralf Ostendorf, Director Market Management of visitBerlin, was interviewed by the media from China and abroad. He answered questions about shared economy’s influence on Berlin, future tourism development of Berlin and so on.

Release time : 2016-10-24 17:39:41
source : WTCF

Berlin is a vice-chairman city of WTCF. During the Summit, Ralf Ostendorf, Director Market Management of visitBerlin, was interviewed by the media from China and abroad. He answered questions about shared economy’s influence on Berlin, future tourism development of Berlin and so on.

Interview with Ralf Ostendorf, Director Market Management of visitBerlin: The Fragrant Hills Summit Is a Very Good Opportunity to Promote a City

Mr. Ostendorf said, shared economy today has influenced world tourism cities greatly, especially Berlin. As the capital of Germany, this fashionable and modern city has adapted to shared economy quickly and it is a necessary part of local life now. Shared economy is always something that benefits the locals and that’s why it has always been created but defiantly has an effect on tourism. It has created a lot of change in the accommodation industry and for the tourists. “On the one hand, it has a lot of benefits because you can find excellent accommodation all over the world and get a unique local experience from the destination where you are. On the other hand, of course it’s a threat to the traditional hotel industry and especially in Berlin. I can say many traditional tourism participants, even some residents, don’t like Apps like Airbnb.”

Mr. Ostendorf believed, you may reject shared economy, but that does no good to healthy development of tourism industry. It’s a free world and also for the hotel industry they just have to find new ways to be more competitive. They should improve service and products and that is something an apartment can’t provide. On the other hand, Apps like Airbnb have the right to develop and meet demands of different group. Under a good regulation system, they can bring diversification and abundance to the tourism experience. “It may be profitable to rent private houses or apartments, but not every neighbor can accept that, because people do not want to see strange neighbors every once in a while. The strangers with different habits from different countries will surely influence, even disturb life of

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