WeChat Helsinki Mini Program Offers Chinese Travelers with Diversified Smart Outbound Tourism Services

Interview with Helsinki Marketing Manager Kaari Artemjeff

The first phase of the mini application is quite basic with particular content. We are now actively developing the next phases. There will be a lot of new kind of content appearing in the mini programs soon.

Release time : 2018-03-30 17:20:36

source : WTCF

Helsinki Marketing Manager Kaari Artemjeff

According to the media of Finland, since the online WeChat mini-program begin to work, hundreds of millions of Chinese tourists have the opportunity to know more about Helsinki as travel destination. Could you please tell us what’s the highlight of the app?

The first phase of the mini application has inspirational content and website-like information about Helsinki. We are now actively developing the next phase. There will be a lot of new kind of content appearing in the mini programs soon. There will be interactive maps and some augmented reality features and lots of practical information, which will be helpful to Chinese tourists to navigate in Helsinki. The app works as a useful tool for them about gives suggestions what to see and what to do, and help visitors to get some local recommendation.

At the moment, it contains inspirational contents, with basic information about Helsinki. It has the English-Chinese translating feature for translation. You can use the feature to help you to go shopping or doing other things. Now, it’s just the written translation. We’re going to develop some voice and photo translating functions in next steps.

WeChat mini-program is the ground-breaking app launched by internet service giant Tencent and Helsinki Tourism Board, how do you think about the app? What does it mean to Helsinki and Chinese tourists?

WeChat is such a tool that every travelling Chinese is using the app. It’s convenient for them to find the travel information within the same app that they are using every day. It provides the possibility to integrate payments and there are endless opportunities to make it better. Meanwhile, it gives huge opportunities for Helsinki to develop such an app with Tencent. It has been a great adventure too.

For the app development we are using the open data. Helsinki is a forerunner in open data - for ten years we have opened government information