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Focus on city’s specificities, make smart solutions
A city that values its own history and culture and that celebrates the important dates through different events and shares its habits and singularities, offering its tourists unique experiences. Encouraging initiatives that reveal the specificities of the city is a big stimulating action for the valuable experience of tourists.
Another major factor is that the city invests in smart solutions that better the quality of life of the population and, therefore, of the tourist. In order to do so, it must, for example, promote integration between mobility, urbanism, environment, energy, technology and innovation, economy, education, health, safety, entrepreneurship and governance.
Concerning the methods that tourists should use to better experience what a city has to offer, I will highlight one of the main trends of tourism nowadays: the search for experiences where the tourist gets to explore the city “living like a local”. In this way, it is very important to value all the actions taken, for example, in order to allow the tourist to participate in events and celebrations of regional tradition, tasting and also preparing typical meals from the local gastronomy, learning how to make some handicrafts from the city they are visiting, amongst others.
Belo Horizonte: Surpreendente
Belo Horizonte has recently created a new tourism brand and has also launched a new brand positioning. “Belo Horizonte: Surpreendente” (Belo Horizonte: Amazing) is the way our city now introduces itself to the public. The objective is to clarify the aspects that turn the capital of Minas Gerais into this city that overcomes all the expectations of its citizens and visitors and that is in constant transformation.
Belo Horizonte is also a city where arts, culture, scientific knowledge and technology thrusts daily life forward, stimulates its constant renewal and boosts its economic growth. Events such as the