Qingdao Fragrant Hills Tourism Summit 2018 Exclusive Interview: Milano Is All About Discovery and the Unexpected

The WTCF can play a major role in creating partnerships not only with cities but with other key players in the field as well. Finally, the WTCF can provide, as it has done in the past, specific training on the Chinese tourism market, helping us all to understand it more and to offer a better, more Chinese-friendly service in the future.

Release time : 2018-10-09 14:21:51

source : World Tourism Cities Magazine

Experience the same things, the locals experience

The best way a city can create a positive experience for tourists is to allow them to experience the same things the locals experience. Visiting a city should never be a quick tour of its most famous highlights (in Milano say …. The Duomo and the Last Supper…). Milano is rich in attractions, sights, great works of art and architecture, beautiful shops, great places to dine at. But it’s going to take time. You will absorb the elegance and flair of the city and you will understand its spirit, but you will have to be here for a few days in order to be able to do this satisfactorily. This is also very true for the locals. Milano is a busy and bustling city moving with a faster pace than the rest of Italy. People here work a lot and have little spare time. But when they do, they want to enjoy themselves at a slower pace. With every passing year they are discovering their city more and more. Cultural and leisure opportunities are widespread. History, art, fashion, design and quality shopping are everywhere, not just at the main spots everyone knows about. Milano is all about discovery and the unexpected.

City’s DNA of innovation

One major experience that has dramatically improved the international reputation of the city is that of Expo 2015, on the theme of nutrition. It has drawn huge numbers of tourists from all over the world (more than 20M) to Milano and has definitely put it on the global awareness map. Another important step in this direction will be the very extensive program of events and exhibitions celebrating the 500th anniversary of Leonardo da Vinci’s death in 2019. Leonardo worked in Milano for more than 20 years and the city has in many ways inherited his spirit and outlook on existence. The drive to create something new, innovative, beautiful and useful at the same time will always be part of our city’s DNA.

Extensive network of partnerships and sustainable