An Exclusive Interview with Daniel Pan, Chief of Staff, TripAdvisor China

Travelers all over the world easily recognize the TripAdvisor owl logo. The TripAdvisor owl, whom we call ‘Ollie’, represents the “wisdom” of the millions of traveler reviews and opinions that are on TripAdvisor, which travelers can consult so they can better research and plan their travel and be confident about their travel decisions.

Release time : 2017-05-18 15:17:34

source : WTCF

— TripAdvisor：Help Travellers to Be Well Informed in Their Travels

Q：We have noticed that TripAdvisor’s logo is an owl, is there any specific meaning to its red and green eyes?

A：Travelers all over the world easily recognize the TripAdvisor owl logo. The TripAdvisor owl, whom we call ‘Ollie’, represents the “wisdom” of the millions of traveler reviews and opinions that are on TripAdvisor, which travelers can consult so they can better research and plan their travel and be confident about their travel decisions. Ollie's green and red eyes can empower users on where they should go, and conversely, where they may not want to, based on the reviews they read. Our Chinese name, which is also a play on the words “owl”and“journey”, was developed to build on the increasing brand recognition of the “Ollie” logo to help travelers understand that TripAdvisor provides good advice so they are well informed for their travels.

Q：How should travelers use TripAdvisor site or APP? i.e. how does TripAdvisor site or APP benefit its users?

A：TripAdvisor is the world’s largest travel site, with hotels, restaurants, attractions, activities and other places of interest in over 190 countries around the world.

As a global travel site, travelers around the world come to TripAdvisor to share their opinions and details about their unique experiences so other traveler scan TripAdvisor to find information about where they are looking to visit, both when they are searching for popular destinations but also when they want to find experiences that can take them off-the-beaten path. When they are on-the-go and on their trips, they can also use TripAdvisor APP to find great places to eat, things to see and activities they may way want to do - The millions of reviews and opinions on TripAdvisor can help travelers unleash the full potential of their trip.

In China, we have tailored the TripAdvisor