Shu Zhan, General Manager of Tencent Culture and Tourism Industry and President of Yunan Tengyun Information Industry Ltd.

Qingdao Fragrant Hills Tourism Summit 2018 Exclusive Interview: Digital Cultural Tourism: “Traveling the World with Your Smart Phone”

During the World Tourism Cities Federation Fragrant Hills Tourism Summit in September 2017, Tencent signed a tripartite cooperation agreement with the World Tourism Cities Federation and Helsinki for the purpose of creating an overseas pilot city for intelligent tourism. The WeChat mini-program “Helsinki Travel Guide” created by Tencent Cultural Tourism business team was officially launched three months later.

Release time : 2018-09-28 16:06:41

source : World Tourism Cities Magazine

The trend of Internet + tourism in the future

From the Internet + to digital China, Tencent is the first Internet enterprise that advocates connection and enabling in the era of digital economy. As one of the largest Internet comprehensive service providers in China, we are now strategically positioned as an “internet-based technology and culture enterprise”, and are committed to “connecting everything” with the spirit of digital craftsman and implementing the “1357” strategic initiatives. Tourism is an important industry that promotes global economic development and employment, and also ranks first in the happiness industries. The integration of digital technology and tourism industry will realize the fission effect of enabling and upgrading.

Traveling the world with the “city travel guide” in your smart phone

Based on the historical background of digital economy, Tencent Cultural Tourism business has started the layout of the “Internet + tourism” connection path since 2014, fully integrated Tencent’s internal product matrix, advanced technology and content industry ecosystem, opened and connected industry-university-research resources in the cultural tourism industry as well as institutions at home and abroad, focused on the “technology + culture + tourism” integrated innovation and implemented application, built four capacity systems of “global intelligent tourism service system, industry innovation ecosystem, Tencent cultural and creative industries and IP product incubator system, and overseas digital application system”, got through the G, B and C terminals for the goal of “traveling the world with your smart phone”, and developed the comprehensive service capacity of digital cultural tourism facing the new whole user era. From traveling Wulong with your smart phone to traveling Yunnan with your smart phone, spreading Hong Kong tourism to promoting