The 2019 WTCF Training Program on International Tourist Destination Promotion and Marketing Begins

From April 15 to 18, 2019, the “2019 WTCF Training Program on International Tourist Destination Promotion and Marketing” organized by WTCF was held in Beijing.

Release time : 2019-04-19 14:00:12

source : WTCF

From April 15 to 18, 2019, the “2019 WTCF Training Program on International Tourist Destination Promotion and Marketing” organized by WTCF was held in Beijing. Those who participated in the training program include WTCF’s city member representatives from Belgrade, Riga, Victoria, Washington DC, Rabat, The Hague, Berlin, Belfast, and Tallinn; representatives from the embassies and consulates of Panama and Ecuador; and representatives from French airports. The training program courses focused on the topics of interests to WTCF’s international city members, in order to boost the member cities’ promotion in the Chinese market into a fast track.

WTCF Deputy Secretary-General Yan Han delivered a welcome speech at the opening ceremony of the training program

At the opening ceremony of the training program, WTCF Deputy Secretary-General Yan Han delivered a welcome speech and welcomed the WTCF member representatives participating in this year’s training program. He introduced the development history and achievements of WTCF, development situation and trend of the global tourism market, and the member services of WTCF.

The lecturers in the training program

The courses of the training program focused on tourism promotion, the needs of Chinese tourists, MICE tourism, as well as WTCF’s academic research results, and took place in such forms as class-teaching, seminars, case studies and field visits. The training program features different class themes: China's Tourism in the Global Perspective; Status Quo and Development Trend of Chinese Outbound Tourism; How to Attract and Serve the Chinese Outbound Tourist; The Characteristics and Development Trend of OTA Sector in China; Marketing Destinations to Outbound Chinese Travelers - Methods, Channels, Trends and Case Studies; Key Elements of Reception Services for Chinese Tourists; China’s Tourism Market from the Big-data Perspective; Marketing Tools and Planning for