A New Training Season Begins! WTCF International Tourist Destinations Promotion and Marketing Training Program 2018 Kicks off

On April 9, 2018, the four-day "WTCF International Tourist Destinations Promotion and Marketing Training Program 2018 " began in Beijing.

Release time : 2018-04-10 17:53:22

source : WTCF

On April 9, 2018, the four-day “WTCF International Tourist Destinations Promotion and Marketing Training Program 2018” began in Beijing. More than 20 people participated in this training program, including WTCF’s city member representatives from Anuradhapura, Riga, Nairobi, Washington, London, Seville, Belgrade, Berlin, Jakarta, and Victoria; and representatives from the embassies and consulates of the U.S., Costa Rica, Panama, and so on.

The WTCF International Tourist Destinations Promotion and Marketing Training Program 2018

Chinese outbound tourism market is growing rapidly, and it provides innumerable opportunities for tourist destination cities. In order to better serve WTCF members and help our members develop a deeper understanding of China’s outbound tourism market, the WTCF Secretariat once again organized the training program on International Tourist Destination Promotion and Marketing in Beijing.

WTCF Executive Deputy Secretary-General Li Baochun delivering a welcome speech at the opening ceremony of the training program

WTCF Executive Deputy Secretary-General Li Baochun delivered a welcome speech at the opening ceremony of the training program, and welcomed the WTCF member representatives participating in this year’s training program. He introduced the development history and achievements of WTCF, development situation and trend of the global tourism market, and the member services of WTCF.

After collecting the suggestions and ideas from the participants, WTCF carefully prepared lessons for the training program. The training program has such themes: China’s Tourism in the Global Perspective; The Introduction to Market Research on Chinese Outbound Tourists Consumption; How to Attract and Serve the Chinese Outbound Tourist; The Characteristics and Development Trend of OTA Sector in China; Marketing Destinations to Outbound Chinese Travelers - Methods, Channels, Trends and Case Studies; Key to Success: How to