“Brand Evaluation-Tourism Destination” International Standard Proposal Symposium & International Forum on “Belt and Road” Brand Development Pushed brand development of tourism destinations into the fast track

On 15 October, "Brand Evaluation-Tourism Destination "...

Release time : 2018-11-02 17:14:23

source : WTCF


From 15 - 16 October 2018, the "Brand Evaluation-Tourism Destination" International Standard Proposal Symposium and International Forum on “Belt and Road” Brand Development were held. The topics of both meetings were centered on the construction of tourism destination brands, providing theoretical support and direction guidance for the branding of global tourism destinations.

It is understood that, the “Brand Evaluation-Tourism Destination” Symposium that organized by the World Tourism Cities Federation (WTCF) in association with the Center for City and Competitiveness, Chinese Academy of Social Sciences (CASS) and the China Council for Brand Development is a phased symposium based on the standards of tourist destination brand evaluation.At the invitation of Liu Pingjun, President of the China Council for Brand Development, Head of the Chairman's Advisory Group of ISO/TC 289 and former Vice Minister of the General Administration of Quality Supervision, Inspection and Quarantine of China, several members and experts of Brand Evaluation-Tourism Destination International Standard Proposal Project Group, including Yan Han, Deputy Secretary-General of WTCF and Liu Yan ping, Researcher at the CASS Center for City and Competitiveness, attended the symposium.


Deputy Secretary-General Yan Han introduced the WTCF's efforts in promoting tourism city brand development in recent years and international response.

Researcher Liu Yanping expounded the setting of ISO 20671 international standard, as well as the background, fundamental principle and key considerations of "Brand Evaluation-Tourism Destination" International Standard Proposal. Then the experts and representatives present discussed the proposal and fixed evaluation indicators such as law, consumer, investor, market, economy and sustainability. Also, Edgar Baum, The Vice President of Canadian Standards Association Brand technology committee and Deputy