From September 2nd to the 4th, the Fragrant Hills Tourism Summit co-hosted by World Tourism Cities Federation (WTCF) and Helsinki was held in the city of Helsinki. Focusing on the theme “Smart Tourism: Road to City Innovation and Development”, four theme forums were held in the summit with topics as follows, “Cultural Heritage & Creative Industry”, “Intelligent Tourism City Marketing”, “Connectivity and Tourism Growth”, “Technological Innovation & Sustainable Travel”.
The moderator of Forum Session I: Cultural Heritage & Creative Industry on the afternoon of the 3rd was Prof. Karl Wober, Director of WTCF Expert Committee, President of Modul University Vienna. The participants of the Forum Session I included Mr. Bidya Sunder Shakya, Mayor of Kathmandu, Mr. Frank Ross, Lord Provost of Edinburgh, Mr. Andres O. Hayes, International Business Manager, Office of the Deputy Mayor for Planning & Economic Development, Washington DC, Mr. Zhang Hui, Chairman of Palm Investment Company, Mr. Geng Danhao, Senior Vice President, iQIYI, Inc., Dr. Kurt Grotsch, Art Tourism Manager, Director of Flamenco Dance Museum. Culture plays a fundamental role in the urban economy, and also works as the center for the urban tourism experience. The forum aimed to improve the position of cities in the global tourism market by exploring how cultural heritage and creative industries become tools for changing the urban environment. At the same time, cultural tourism itself can become a catalyst for income generation through heritage protection and management innovation. Mr. Zhang Hui, Chairman of Palm Investment Company, mentioned that investment should be in accordance with the demands and that we should think about what kinds of actions should be taken before we invest that are creative enough to display the local characteristics, so that we can bring our guests, government and residents what they really want. Therefore