Now Jingfens Can Meet their Authentic Finnish Counterparts

Visit Finland is inviting people from around the world, including Greater China to experience how the Finns live in true harmony with nature through their new initiative, Rent a Finn.

Release time : 2019-04-10 15:57:47

source : PR Newswire

-- Rent a Finn encourages travellers to learn true happiness from the Finns

-- Visitors have until April 21, 2019, to apply to visit Finland

HELSINKI, Finland, April 8, 2019 /PRNewswire/ -- Visit Finland is inviting people from around the world, including Greater China to experience how the Finns live in true harmony with nature through their new initiative, Rent a Finn.

This summer, Finnish citizens will work as happiness guides and welcome visitors into their homes, showing them how to connect with nature and understand the Finnish art of relaxation. Chinese travellers are being especially welcomed to apply. Since the publishing of Finnish Nightmares by Karoliina Korhonen featuring Matti, a "typical Finn" who prefers minimal contact and appreciates his personal space. Many Chinese have felt connected to the typical Finnish persona, so much so that "Jingfen" was coined as a new term meaning "spiritually Finnish", to describe a person that feels an affinity to typical Finnish introversion.

Now, with the Rent a Finn initiative, Jingfen will have an opportunity to meet their counterparts in Finland for truly local Finnish experiences.

The application period for guests is open until April 21, 2019.

Studies show that nature can balance our minds and alleviate stress. Even a short walk in nature lowers your blood pressure and pulse while boosting endorphin levels. On March, 20, 2019, Finland was named the happiest nation on earth for the second consecutive year in the UN's World Happiness Report 2019.

Heli Jimenez, Senior Director, International Marketing, Business Finland,said: "Many travellers choose to visit Finland because of our uniquely peaceful nature and tranquility. The Rent a Finn campaign is in response to the global travel trend of living like a local, which is all about sharing genuine experiences with ordinary people.

"Pure nature is a part of life in Finland. We go outdoors in any weather, let our babies