The Government of the Brussels-Capital Region’s Campaign Offers Each Visitor a Personalised Brussels Experience

The Government of the Brussels-Capital Region is launching the new campaign "Where will Brussels take you?

Release time : 2017-05-18 08:55:54

source : http://travelweekly-china.com/

(Source: Travel Weekly China)

The Government of the Brussels-Capital Region is launching the new campaign "Where will Brussels take you?" to promote Brussels both within Belgium and abroad. The website takemeto.brussels gives visitors the possibility of fully personalising their stay in Brussels with the objective of making it a unique experience that goes beyond the traditional cliches. The aim is to allow visitors to call the city "their own Brussels". The campaign has been launched simultaneously in several major European cities using various playfully designed activities and iconic ambassadors - the Smurfs.

Since the attacks in Belgium over a year ago, the Government of the Brussels-Capital Region is doing its utmost to support the most affected sectors and bring tourists and visitors back to the Belgian capital. In this context, the international campaign "Where will Brussels take you?" designed to boost Brussels’ image beyond our borders, has been officially launched today, Tuesday 2 May.

“Numerous actions were undertaken immediately after the attacks and have yielded positive results. We have witnessed a very clear recovery of tourism in Brussels at the beginning of this year. The campaign ‘Where will Brussels take you?’ represents an additional effort and aims at revealing our region’s hidden secrets - the best and most remarkable of what Brussels has to offer,” said Rudi Vervoort, Minister-President.

Where will Brussels take you?

Reducing Brussels in one sentence, or a single word is not easy. In reality there is no single answer to celebrate what Brussels has to offer.

The objective of the campaign "Where will Brussels take you?" is to unveil the Brussels that people can call their own by highlighting everything that our capital embodies: creativity, art of living, encounters, endless discoveries and pleasures. The campaign will pave the way for celebrating the wealth and