How to Attract Visitors during the “Slow Growth” of Prague City Tourism

In most respects 2016 was a good year for tourism not least in the Czech capital, which saw yet another increase in the number of visitors.

Release time : 2017-10-30 15:47:36

source : World Tourism Cities

In most respects 2016 was a good year for tourism not least in the Czech capital, which saw yet another increase in the number of visitors.

But there were complications as well, among them heightened security introduced at Prague Castle mid-season which led to unexpected and unprecedented lines, at least for a time. Still, on the whole, Prague offers more and better possibilities than ever, something Radio Prague discussed with the head of Prague City Tourism, Nora Dolanská. We began by asking her first how she rated 2016 overall.

Nora Dolanská said: “I must say this year has been very successful. Last year, we had six and a half million tourists in Prague and we expect that this year we should have about 5% more. This is a very very good number and we are very satisfied with it.”

Usually, ranking in numbers, top were German tourists. Around 60 or 70 % of all the tourists are Europeans. The second and third place are the tourists from the USA and from the United Kingdom.

This is very good for us because this is good quality and we are satisfied with the quality of the tourists.

Of course this all is a matter of change. We most some Russian tourists last year, but in the second half of this year we expect growth again in Russian visitors and in visitors from Eastern Europe.

Other tourists are from China, from South Korea, because now we have cooperation with the Asian countries.

This is very good, especially with the direct flights to Prague, which are very important for tourism generally.

Q: Of course and just to follow up, when you talk about German tourists, obviously, a neighbouring country, no surprise there. In terms of the nature of visits these days, do these seem to be short-term, overnight stays or a couple of days, when talking specifically about German visitors?

A: We have a lot of tourists, who come to Prague. They do not stay for so long, two or three days maximum. But together with them, we have a lot of tourists