The Barcelona Convention Bureau Updates the Virtual Edition of ITBM

From 2004, when the IBTM arrived in Barcelona, this year it has been the first time with a virtual edition, but, the next year it will come back to Barcelona and its confirmed until the of 2022.

Release time : 2020-12-22 17:12:05

source : Turisme de Barcelona

The Barcelona Convention of Turisme de Barcelona, has closed the IBTM edition, that this year has been celebrated virtually, with a balance of 35 appointments and 5 new possible projects for Barcelona at the corporate sphere to be developed in the following years in order to host these congresses in Barcelona.

From 2004, when the IBTM arrived in Barcelona, this year it has been the first time with a virtual edition, but, the next year it will come back to Barcelona and its confirmed until the of 2022. So, during this 3 days of the most important congress event that is celebrated in Barcelona, the BCB team, has ran various meetings with international clients from all over the MICE segment such as, agencies, associations, event planners with the main purpose to recover the congresses in the destination Barcelona as soon as on-site events will come back. United States has been the market that has showed more interest for corporative events as well as Latin America which is considered as an emergent market.

A part from the personal meetings, the Barcelona Convention Bureau also have attended the conference program with some currently topics such as technology, management of the crisis, sustainability and future trends.

Looking into the 2021, if the situation allows, 30 big congresses are expected in Barcelona, notably among the MWC, the ISE, the European Respiratory Society (ERS) and the Seafood Expo Global.

Under the BCB Turisme de Barcelona umbrella, have participated the Baix Llobregat Convention Bureau, the Penedès Tourist Promotion Consortium, the Sitges Convention Bureau and Barcelona Provincial Council. As Turisme de Barcelona Members, also have participated the CCIB, Fira de Barcelona, and Hotel Renaissance Barcelona.

The IBTM is one of the must-attended events with international great importance for the projection of Barcelona as a meeting destination but also allows to measure the strength of Barcelona in terms of the congress activity, as firm