Turisme de Barcelona Joins the World Travel & Tourism Council

Turisme de Barcelona has become a partner destination at the World Travel & Tourism Council (WTTC), the institution that represents the worldwide travel trade and tourism private sector and it works to promote the sector development ensuring the sustainable growth in coordination with governmental entities, destinations and other relevant industry agents.

Release time : 2021-02-26 09:45:00

source : Turisme de Barcelona

Turisme de Barcelona has become a partner destination at the World Travel & Tourism Council (WTTC), the institution that represents the worldwide travel trade and tourism private sector and it works to promote the sector development ensuring the sustainable growth in coordination with governmental entities, destinations and other relevant industry agents.

The WTTC is a very useful platform for Turisme de Barcelona, when working for the post-Covid era to join efforts, to generate impact and to have international visibility at the most high level in the tourism industry. In addition, with this incorporation, the Consortium will offer to its members some advantages such us the participation in security strategic initiatives (focusing on the recovery due to the Covid-19), mobility, management and recovery in crisis situations and all the other actions to ensure a sustainable growth of the tourism industry.

Source: quanjing.com

By the same token, this institution promotes networking between its members through different events. It also gives access to the economic analysis of the outbound markets and ad hoc reports. The WTTC also facilitates the interaction between its members and the governmental authorities and the international organizations.

Marian Muro, General Director of Turisme de Barcelona, views very positively the joining of Barcelona to the WTTC as a Barcelona Destination DMO and she has affirmed that “the fact of being a member of the most important association of the world will allow us to be in touch with the CEOs of other tourism entities and companies to create alliances and collaboration agreements”. The Turisme de Barcelona Director, claims that “Barcelona is a destination with a great international relevance and consequently it must be in the big international entities league and participating in the decision-making group and the challenges that tourism brings. The WTTC assumes the international leadership because of its