Sri Lanka Tourism celebrates its Golden Jubilee on 27th May 2016 in Colombo

The month of May 2016, marks a golden milestone for Sri Lanka Tourism with the grand celebration of its 50th Anniversary.

Release time : 2016-05-28 15:39:00

source : http://www.srilanka.travel

The month of May 2016, marks a golden milestone for Sri Lanka Tourism with the grand celebration of its 50th Anniversary.

Earlier referred to as the Ceylon Tourist Board, was the official government body responsible for all tourism related activities and development within the country. The Ceylon Tourist Board was established on the 2nd of May 1966 by Tourism Act No. 10 of 1966. It is now branched into four institutions namely Sri Lanka Tourism Development Authority (SLTDA), Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Institute of Tourism &Hotel Management (SLITHM) and Sri Lanka Convention Bureau (SLCB).

Sri Lanka Tourism has initiated a series of activities to celebrate this historic occasion. An attractive logo which depicts the various tourist attractions of Sri Lanka was launched in March powering a more meaningful beginning to this event. The grand celebrations will draw the attention of both local and global tourism enthusiasts bringing a strong word of mouth to Brand Sri Lanka. Amongst the planned activities, 50 foreign nationals already in the country talks about Sri Lanka and it has grabbed the attention of many tourism lovers in the Sri Lankan Tourism industry. These videos will be released to the social media channels at the inaugural ceremony which will be held on the 27th of May 2016 at the main hall of the BMICH with the participation of the four institutions.

Along with the celebrations a commemorative volume, a commemorative stamp and a video film on the 50-year history of the industry will be launched at the national ceremony. Individuals who have contributed to the development and growth of the tourism industry throughout the years will be felicitated as Legends of Tourism along with appreciation awards for long service staff members of the institutions at this event. The Hon. Prime Minister Ranil Wickramasinghe and the Executive Director of the United Nations World Tourism Organization (UNWTO) are expected to attend the official