Millennials Would Book with a Travel Agent in the Future

The Advantage Travel Partnership has conducted a consumer travel survey that has revealed that 44% of Millennial travellers who do not currently book through a travel agent would use one in future.

Release time : 2020-10-28 09:25:54

source : Nitravelnews

The Advantage Travel Partnership has conducted a consumer travel survey that has revealed that 44% of Millennial travellers who do not currently book through a travel agent would use one in future, indicating advice, expertise and the reassurance of having someone to help if travel plans need to change, as the main reasons for now favouring a human travel agent over booking online.

The research, which was completed by 1,089 respondents from across the UK, found that more than a third (38%) said that they do not usually book travel through a travel agent, but of them, 36% said they will use a travel agent in the future. 25 - 34 year olds were least likely age group to currently book with a travel agent (62%), but the results revealed that 44% of them would do in the future. The over 65s remain the largest group to favour the use of a travel agent (77%), this is closely followed by the 18-24 year age group (76%) demonstrating that the younger audience is open to booking with their local travel agent which could open up a new target market for many agents across the UK.

The survey also revealed future travel plans, and three quarters of respondents said that they would travel either domestically or abroad within the next 3 - 6 months if restrictions permitted them to do so. The most popular type of travel experience was a UK break, closely followed by a European mini-break and a winter sun holiday. Unsurprisingly, the data indicates that confidence to travel overseas on both shorthaul and longhaul trips increases with time, with 80% of respondents saying they will travel overseas after summer 2021, compared to only 42% in February 2021 half term and 66% between the May Bank Holiday and the 2021 summer holidays.

In terms of COVID testing, over 55% of respondents said using a double testing method to reduce quarantine to 5-10 days on arrival back to the UK would provide them with the confidence to travel abroad now. 57% said they would be prepared to pay