Beijing Tourism Group (BTG)

Founded in 1998, Beijing Tourism Group (BTG) has become a top tourism service group with subsidiaries of comprehensive strength in profound culture and history, rich brand resources, complete product chains and developed industrial clusters.

Release time : 2016-05-10 22:13:35

source : WTCF

Founded in 1998, Beijing Tourism Group (BTG) has become a top tourism service group with subsidiaries of comprehensive strength in profound culture and history, rich brand resources, complete product chains and developed industrial clusters. It is among China’s top 500 companies and ranks high on the list of China’s top 10 tourism groups. Headquartered in Beijing, the group reaches out to the whole country with its second largest strategic industrial cluster based in Hainan Province. Nearly 300 shareholding and joint-stock companies from home and aboard, together with over 1600 member companies, constitute BTG strategic layout featuring domestic network and international chain. The six sectors of the Group, namely dining, lodging, transportation, travel, shopping and entertainment, cover businesses such as catering, hotels, transport, travel agency, retailing and scenic spots, etc.

By taking “brand + capital” as its strategy, asset securitization ratio of BTG has been on the rise. In 1996, Beijing Capital Retailing Group Co., Ltd, mainly focusing on tourism business, was listed on Shanghai Stock Exchange, making it a leading company in the industry; in 2000, Beijing Capital Tourism Co., Ltd, mainly focusing on hotels and scenic areas, was listed on Shanghai Stock Exchange, generating a good performance in the tourism sector; in 2006, Home Inn Group was listed on NASDAQ, blazing a trail for development of China’s economy chain hotels; in 2007, China Quanjude Group Co., Ltd, mainly focusing on catering, was listed on Shenzhen Stock Exchange, transforming from a time-honored Chinese brand to a modern chain company.

Abiding by the strategy of “becoming internationalized while fostering national brand”, and upholding the ideas of “Chinese Hospitality” featuring international standard, Chinese characteristics, and value for money, BTG intensifies the development of its brand chain management and is committed to