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Cruise tourism, like other forms of tourism, has positive impact on economy. A CLIA (Cruise Lines International Association) report shows that, cruise tourism generated an estimated of $126 billion in total output of goods and services throughout the global economy during 2016, and more than 1million jobs were required.
Among the overall output, the direct expenditures by passengers, crew members and cruise lines are the driving force of the industry’s contribution to the local economy. Moreover, cruise lines’ purchase for cruise operations, including food and beverages, hotel supplies, bunker fuel and utilities while in port, and advertising, promotion, travel agent commissions and other service fees also account for a large portion of local expenditures.
Additionally, investment in infrastructure such as ports, terminals and transportation as well as cruise ship building and maintenance, etc. can generate huge economic value.
“Silk Road” voyage
Carnival Corporation, the largest cruise and leisure company in the world, has been proactively creating diversified cruise products to enhance culture communications all over the world. Recent successful examples related to China and the Maritime Silk Road showed our constant endeavor:
In May 2017, Carnival Corporation worked with the Chinese People’s Association for Friendship with Foreign Countries and launched a “Silk Road” voyage from Rome to Shanghai on the Majestic Princess, a newly-built cruise ship. The voyage presented to over 7,000 international tourists fantastic Chinese operas and dances, calligraphy and paintings and delicious traditional foods. Earlier, a cruise ona, another brand under Carnival Corporation, brought some 2,000 Chinese guests to 14 ports of 9 countries in the South Pacific Ocean. In March 2019, Costa Venezia, a tailor-made ship for China, will start another inaugural Silk Road cruise trip from Italy to China to commemorate Marco Polo’s