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ITB Berlin NOW 2021 to Commence with WTCF as the Exclusive Co-Host of the ITB Convention

From 9- 12 March 2021 ITB Berlin NOW will virtually open its gates after last year’s last-minute cancellation. As the world’s biggest tourism fair and acknowledged platform of exchange of ideas and expertise showcasing all parts of the tourism industry, ITB Berlin aims at presenting the latest developments, innovative strategies in view of an globalized world.

Release time : 2021-03-08 15:45:31
source : WTCF

From 9 -12 March 2021 ITB Berlin NOW will virtually open its gates after last year’s last-minute cancellation. As the world's biggest tourism fair and acknowledged platform of exchange of ideas and expertise showcasing all parts of the tourism industry, ITB Berlin aims at presenting the latest developments, innovative strategies in view of an globalized world. The event is the annual highlight in the tourism fair calendar and a must attend gathering of tourism professionals around the world. The fair will be held online this year which includes the opening ceremony, keynote speeches and special forums. The World Tourism Cities Federation (WTCF) is long time partner of ITB Berlin as the exclusive co-host of the ITB Convention for the fifth consecutive time.

On 9 March ITB Berlin NOW 2021 will be inaugurated. The Secretary-General of WTCF, Mr. Chen Dong will deliver a speech at the opening ceremony. On the afternoon of 11 March, Ms. Pang Wei, Deputy Director-General of Beijing Municipal Culture and Tourism Bureau, will give a keynote speech. She will share with the audience Beijing's experience in successfully fighting the pandemic and restarting tourism in the capital under the topic "City Tourism after COVID-19: Tourism Re-start of Beijing".

On the afternoon of 11 March, Prof. Dr. Wolfgang Arlt, CEO of China Outbound Tourism Research Institute (COTRI) and member of the WTCF Expert Committee will present the latest research of WTCF: the World Tourism Economy Trends Report 2021. The report comprises the findings of the academic research undertaken by WTCF with focus on a comprehensive analysis on the industry's economic trends on national, regional and international level, changes to the regional developmental landscape, key features of major countries, development trends of key players and innovative recovery strategies undertaken by cities. The official website of WTCF

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