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WTCF Appears at the 2020 CIFTIS in an Innovative Way

The World Tourism Cities Federation (WTCF), the world’s first international urban tourism organization, for the first time, presented itself at CIFTIS in a new model of online-offline integration.

Release time : 2020-09-08 13:47:52

source : WTCF

On Sep. 4th, the 2020 China International Fair for Trade in Services (CIFTIS) kicked off at the China National Convention Center in Beijing. The World Tourism Cities Federation (WTCF), the world’s first international urban tourism organization, for the first time, presented itself at CIFTIS in a new model of online-offline integration where it offered the audience a visual “Technology + Cultural Tourism” feast featuring new technology, new models, and a new experience.

The booth of the WTCF, numbered E3-8-01, was located at the comprehensive exhibition area on the ground floor of the China National Convention Center. The overall appearance of the booth was in the shape of a "sailboat", symbolizing the WTCF’s confidence in the rapid recovery of the global tourism industry amid the pandemic. The color used in the main structure of the booth was aquamarine blue, the symbolic color of WTCF.

This booth adopted AR (augmented reality), holographic imaging, and other technical means to display the history and significant academic research of the WTCF. In the booth, the premium and unique resources of the WTCF members were also highlighted, including previous Fragrant Hills Tourism Summits, and the stunning landscapes of the member cities are showcased. Here, one could also engage in a humanistic interactive experience as well. In addition, the WTCF presented achievements obtained ever since its foundation in promoting exchanges among global cities of various countries, member cooperation as well as investment and financing development in international tourism.

"Integrating the exhibition with science and technology" was one of the major features of this year’s CIFTIS. What sparks will it ignite when science and technology meet with tourism and culture? On September 5th, H.E. Manasa Tagicakibau, Ambassador of the Republic of Fiji Islands to China, H.E. John Aquilina, Ambassador of the Republic of Malta to China, Tom