Chinese Destination Sanya Promotes Its Charm During Roadshow in London

The municipal government of Sanya, a coastal city in China s Hainan province, hosted a roadshow event on the heels of the roll out of non-stop air service between London and the seaside destination at Westfield Stratford City (adjacent to the Olympic Village in Stratford in East London), one of the city s most popular shopping centres, on the 13th and 14th of July.

Release time : 2018-07-18 10:20:18

source : PR Newswire

tourism offerings and explaining the benefits of the recently approved visa-free access and of the newly-launched non-stop flight service, during the event.

The roadshow culminated in the celebrative ceremony. Representatives from Miss World, leading British tourism service operator Thomas Cook, and China National Travel Service Group's branch in the UK contributed a British touch to Sanya's promotional booth. Miss England's renditions of songs eulogizing the beauty of the Chinese tropical destination had the audience clapping and cheering as the singer concluded each number.

Sanya mayor A Dong extended an invitation to travellers from the UK, welcoming them to consider spending their next holiday at, what is viewed by many Chinese holidaymakers, as a tropical seaside paradise. The launch of the London-Sanya direct flight is Hainan's first intercontinental non-stop service following the extension of visa-free access to tourists visiting the province, a new policy that is expected to play an important role in deepening communications as well as economic, cultural and tourism resources exchanges between Hainan and the UK. Sanya will also continue to improve the tangible and the intangible aspects of its tourism industry, further enhancing the city a desirable international holiday destination for travellers from the UK and Western Europe.

Fiona Plumpton, Head of Convention Bureau Services, said Sanya is a city worth visiting and that she had gained more awareness of China via the culture, natural resources and gourmet delicacies on display at the roadshow event. She also expressed gratitude to the Sanya government for its promotional efforts. She expressed the opinion that the new non-stop route will bilaterally facilitate trade, cultural exchanges and cooperation between tourism facilities at both ends.

The two-day roadshow event succeeded in attracting a large number of people from the London area and across Britain, who took the opportunity to