, undermining flaws such as air quality and mobility.
“Bogotá is a product that we all sell,” explains Jorge Mario Díaz, Vice-president for Governance of the Bogotá Chamber of Commerce, entity that works with the Greater Bogotá Convention Bureau, the private company in charge of articulating actions with the BestCities Global Alliance to ensure the success of events.
“The greatest challenge we face is making sure that each and every one of us becomes a goodwill ambassador representing the city, without ignoring the challenges we face,” he explained. “Contrary to what we think, people overseas talk highly of Bogotá,” he said.
The official launch of Bogotá as the venue for the Global Forum was announced last May during IMEX Frankfurt. Bogotá is the third city to host this event, after Dubai and Tokyo.
A positive image brings in more business, and it is the result of a coordinated effort by the Greater Bogotá Convention Bureau, Bogotá Chamber of Commerce and Mayoralty, which will soon introduce a law that will guarantee as public policy the promotion of the city as an events destination, and one where cultural industries are recognized as fundamental in creating employment, especially with the growing trend of night economies.
Competing alongside Houston, Copenhagen, Melbourne, Tokyo, Dubai, Vancouver, Singapore, Berlin, Madrid, Cape Town and Edinburgh, Bogotá has what it takes to be an important player on the world scene as an Events Destination, and all this without highlighting museums, vibrant street art, gastronomic districts, and nightlife that extends until dawn.
This year’s keynote speakers include Rick Antonson, an “accident executive” and current CEO of Vancouver Tourism. He has traveled all over the world, written five books and has been a key player in the most outstanding achievements of Canada. Rick will share his experiences