director Wang Yue says.
The goal is to comprehensively upgrade the capital's tourism quality and raise its profile to make it a first-class tourism city internationally, Wang says.
Five districts in Beijing have been designated as national demonstration zones for holistic tourism development.
"The suburbs are very active in this at the moment," Wang says. In 2019, Beijing's tourism revenue exceeded 600 billion yuan ($92 billion), and tourism consumption accounted for about 25 percent of total consumer goods' retail sales.
"However, tourism investment only accounts for 10 percent of the added value of investment, and tourism investment has a huge …(market)," Wang says.
Beijing Tourism Society's vice-president Zhang Hui suggests efforts on the demand side, whose reform is key for China's quality tourism development.
He says that if the study-tour accreditation and vacations system for students could be adjusted, the potential of the study-tour market, which has accounted for over 25 percent of the global tourism market, could be greatly enhanced in China.
"Once demand pushes supply, our scenic spots and tourism zones will begin an in-depth industrial reconfiguration revolving around study tours," Zhang says.
Since the pandemic has severely affected tourism worldwide, experts call for extra attention to changes in travelers' behaviors.
People are no longer putting the fame of a certain destination first but are paying special attention to whether that attraction has taken precautionary measures or has government endorsements, says Song Rui, director of the Tourism Research Center of the Chinese Academy of Social Sciences.
Song suggests tourism destinations and businesses take note of changes in public tourism services, such as emergency-rescue information
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