Turisme de Barcelona and the Barcelona Provincial Council Launch the Barcelona Workation Programme to Boost the Temporary Digital Professionals

Turisme de Barcelona, with the support of the Barcelona Provincial Council, has launched a new programme in order to attract new public arisen as a result of the pandemic (it has been extended in many occidental world cities) and they travel and work on remote from any part of the world.

Release time : 2021-03-25 09:26:50

source : Turisme de Barcelona

children in foreign countries, freelance etc. In both cases, they are professionals working remotely, professional liberal (entrepreneurs, executives…) with a particular lifestyle motivated by freedom and movement flexibility, but with specific technical needs such a high speed internet access and other essential needs such as accommodation, the infrastructures, the equipment and the possibility of establishing a social network in the destination (through the international professionals, meetings…)

The proposal made by Turisme de Barcelona and the Barcelona Provincial Council to attract this potential public, the nomad workers, is d on a double option:

1) Rural experience or next to the sea or

2) Urban experience. Destination Barcelona has been always a centre of attraction for artists, writers, entrepreneurs and visionaries. Versatile destination, with first level infrastructure and a mild climate so much better than the rest of Europe.

Offering culture, outdoor activities, business, gastronomy, social life, beach, mountain, excursions…

Under the slogan “Move your desk. Change your Life” and the hashtag #WorkfromBarcelona, Turisme de Barcelona will start a promotional campaign to make known the offer which includes 4 different products of the Destination Barcelona which can be extended with more Destination offer:

1) Accommodation. Hotel booking platform

2) Medical Insurance. A temporary medical insurance with free assistance in the hotels and primary health care in Quirón Hospitality

3) Barcelona Workation Card. A special card to access to 25 museums in Barcelona during 6 months.

4) Special agreements with Clubs and sports entities, co-working, transportation and mobility…

A growing market

Turisme de Barcelona began working with this new promotional line, from a specific internal report elaborated with the main purpose of obtaining information on this growing trend with a high potential market of people