Hangzhou's Macao Week Roadshow Showcases the Vitality of Macao, an Ideal Destination Featuring Safety and Health

Hangzhou’s Macao Week Roadshow lasted from March 26th to March 29th, and it was well received. The event featured Macao as a safe tourism destination and attracted more mainland tourists to the administrative region for sightseeing and spending.

Release time : 2021-04-04 16:48:43

source : Macaotourism

promotion. Present at the site were 11 celebrities of tourism and gastronomy from the Chinese Mainland. They held 12 live shows via live streaming platforms of Tik Tok and Yizhibo and introduced the highlights of the activity. Live shows on Ctrip promoted the products of comprehensive tourism enterprises and airlines. As of March 30th, the live streaming or replayed shows had been watched more than 38 million times. Multiple media agencies and Internet tourism celebrities shot videos and took pictures of the event, and they published the reports on Weibo, WeChat, Xiaohongshu, Tik Tok and news apps. The Weibo topic of Hangzhou’s Macao Week has been read more than 16.81 million times, and a number of media agencies from Macao and the Chinese Mainland held interviews and presented reports.

The Tourism Institute of Macao SAR Government vigorously promoted Hangzhou’s Macao Week via its official WeChat & Weibo, Xiaohongshu, Tik Tok, ads on TV and newspapers. The core message was that Macao is the ideal tourism destination featuring safety and health. The netizens reacted with enthusiasm and fully echoed the event. In addition, the promotion ads were also added to the outdoor grand electronic screen of Hangzhou Lakeside Promenade and subway stations around the city.

Tourism plus Exhibitions & Fairs

On March 25th, the Tourism Institute of Macao SAR Government and Macao Trade and Investment Promotion Institute jointly held the promotion activity of Maocao’s tourism, exhibitions and fairs. The event showcased the administrative region’s strengths in those sectors and included business matching and exchanges. About 180 professionals from Hangzhou and Macao were present and they were devoted to enhancing cooperation and discovering more business opportunities.

Macao Food Festival Will Last Until April 11th

Macao Food Festival was launched on March 26th and will last until April 11th. It was jointly held by the Tourism Institute of Macao