Dubai to Showcase Diverse Tourism Proposition at ATM

The 2021 edition of the Arabian Travel Market will see Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) pull out all stops to ensure that the destination remains in the global spotlight with unique events, projects and initiatives designed to further accelerate tourism momentum in this landmark year for Dubai, said a report.

Release time : 2021-05-10 14:54:01

source : TTN

most visited and one of the most recommended travel destinations in the world.

"This has been further bolstered by the unveiling of the Dubai 2040 Urban Master Plan this year by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, which will pave the way towards increasing the diversity of Dubai’s offerings and experiences by over 100 per cent over the next two decades, and ultimately position Dubai as the best place in the world to live, work and visit."

Visitors to the Dubai Tourism stand will have the opportunity to learn about a diverse array of offerings, activities and initiatives from its key departments. These include Dubai’s efforts to maintain its position as one of the world’s safest travel destinations, as well as plans for the Expo 2020 Dubai and the UAE’s Golden Jubilee celebrations.

The Dubai College of Tourism will be demonstrating the breadth of its educational offerings to travel and trade partners, as well as the institution’s role in shaping the next generation of Dubai’s tourism workforce including the industry nationalisation programme Medyaf, which encourages Emirati nationals to take up roles in the sector and equips them with the necessary knowledge and skills to be employed in a tourist-facing role, the report said.

The College will showcase the robust programme of its courses such as Dubai Way, an online learning platform which offers a series of new and engaging practical courses in keeping with domestic demand and global travel trends. There will also be five full-time vocational programmes and scholarships accepting admissions in September 2021, including Food & Beverage Service, Front Office and Hospitality Management.

The gastronomy sector will also be a key promotional focus for Dubai Tourism during ATM, given Dubai’s position as one of the world’s top culinary destinations and the food capital of the region, it said.