The Madrid Region will be the FITUR 2021 Tourist Destination Partner at this special edition, the 41st. Its theme is Tourism Is Back. This is an excellent opportunity for the Madrid Region to position itself once again as a world leader and preferred tourist destination for international travellers. Being FITUR’s Partner destination opens up a wide field for major joint advertising and promotion initiatives at this major tourism industry event.
From 19th to 23rd May, IFEMA Madrid will again bring the international tourism industry together at this important meeting that aims to relaunch the global tourism industry and be the first major international safe mobility experience. On this unique occasion, the Madrid Region wants to engage even more actively with FITUR to show the world the Region’s leadership as an economic driver, with its competitive industry and business community, where freedom and legal certainty are features of the legislative and political context.
Over the past year, Madrid’s tourism sector has been hit by the pandemic. But it has been an outstanding example of solidarity, collaboration and how to adapt to changing social and economic circumstances. So, at this year’s FITUR, the Madrid government wants to salute the Region’s effort with a stand designed as a participatory space for Madrid’s different destinations, products, and tourism businesses.
New tourism products and a global brand image
FITUR is also an excellent showcase for the Madrid Region’s new tourism model in a changing and increasingly competitive environment. This new tourism model aims to maintain the Madrid Region’s competitiveness and leadership with a strategy that can respond to the sector’s needs and contribute to a sustainable and digitalised tourism business in an environment that keeps everyone safe.
The Madrid Region is aware that competitiveness in this new context requires innovative products to attract