Madrid is the Partner Destination for FITUR 2021’s Tourism Is Back Special Edition

The Madrid Region will be the FITUR 2021 Tourist Destination Partner at this special edition, the 41st. Its theme is Tourism Is Back.

Release time : 2021-05-13 15:14:40

source : TravelDailyNews

different niche markets that can help the sector quickly recover and a new international brand image.

To achieve this, during FITUR, the Region will present its new brand image and new concept as an international tourism region: Greater Madrid. The event will be on Thursday 20th May at noon on the Madrid Region stand’s main stage. With this new name, international tourists will be able to grasp the idea of what the Madrid Region is clearly and that its hospitable geographical context has a surprising and extensive wealth of heritage and high-quality tourist resources to satisfy even the most demanding tourists.

Another innovation presented during the Fair will be the new tourist product, Destination Weddings, to promote the Madrid region as the ideal destination for unique and unforgettable experiences.

The Madrid RegionN, destination of destinations

The Madrid Region’s highly competitive tourist offering includes culture, heritage, nature, food & wine tourism, shopping, and leisure. It brings together a wide diversity of destinations and tourism resources of which the eleven historic heritage towns (Villas de Madrid) and the natural landscapes are an outstanding part, infused with a wealth of art, culture and performing arts that are a feature of the Region.

The Region has three UNESCO World Heritage Sites, which are a tourist attraction for fans of history, art, and traditions: the University and historic old town at Alcalá de Henares, the cultural landscape of Aranjuez, and the monastery and the royal palace at San Lorenzo de El Escorial.

The eleven Villas de Madrid are historic heritage towns that stand out for their rich cultural heritage and for preserving their rural authenticity and are important tourist sites that surprise visitors all year round. They are the best destination for getting carried away by emotions and perceiving them with all five senses.

But the Madrid Region is also about nature. It has places like the

Hayedo de Montejo beech forest (the first nature reserve in the Region recognised as World Heritage by UNESCO), the Sierra de Guadarrama National Park mountain range, and the Sierra del Rincón mountain range and Cuenca Alta del Manzanares Biosphere Reserves. These are ideal places for active tourism and ecotourism. The mountainous Sierra de Guadarrama National Park has launched a smart tourism project to improve the quality and safety of visitors’ experiences.

The Sierra Norte (north) and Sierra Oeste (west) are also destinations with unique features and landscapes well worth visiting for the variety of tourist attractions and activities. And, for cyclists, the CiclaMadrid network of cycling routes is the perfect way to discover the Madrid Region on two wheels in a healthy and sustainable way. The Madrid region is undoubtedly ideal for sharing experiences such as wine tourism, horse riding, or canoeing.

The regional government has published a new collection of guides by well-known writers on different themes for visits to the Madrid Region. It is firmly committed to promoting inclusive and accessible tourism, and it has integrated these values into its tourist publications. It recently launched a new guide to accessible routes in the Region. Its Villas de Madrid web site now has an accessible version.

To complete your visit on a cinema theme, the Comunidad de Madrid: Far West Territory website guides you through a tour of the shooting locations for Westerns during the second half of the twentieth century.

Another of the attractions that makes Madrid an unforgettable visit is the quality and variety of its hotels and accommodation. The Region’s hotels are no longer just a place to sleep: they are places where things happen, and guests enjoy experiences ranging from top-quality food in Michelin-starred restaurants to health routines, performances, and more. All endorsed by leading professionals who offer tourists personalised assistance and

complete safety guarantees.