Discovering Sri Lanka’s Lesser Known Attractions Through the Eyes of Social Media Influencers

Total combined reach of 11.5 million in 2018 400 blog posts and articles generated Focus on lesser known attractions throughout the island

Release time : 2018-08-23 09:56:50

source : Sri Lanka Tourism Promotion Bureau

will increase as writers share anecdotes and visuals from Sri Lanka.

The bloggers and influencers were from key European markets including Germany, France, along with Czech Republic, Hungary Norway, Australia, China, India and Middle East. Tourists arrivals from these countries have been gaining momentum and it is learnt that these visiting programs enhances the visibility of Sri Lanka as a preferred travel destination.

As part of the campaign, bloggers visited several popular tourists sits and many lesser known attractions throughout the island. Locations such as Anuradhapura, Habarana, Trinco, Arugam Bay, Pothuvill, Badulla, Riverstone- Matale, Ella, Udawalawe and Southern Costal Stretch are some of the highlights of the campaign.

Altug Galip AKA kyrenian an instagrammer from Cyprus with 1.3 Million followers said his visit to Sri Lanka has left a memorable indelible impression. Speaking to the SLTPB he said that Sri Lanka was akin to a piece of art with so many colors to see and photograph. Photos by Altug garnered over 150,000 likes and comments.

YouTube sensation Mickey Bustos from Canada who has a fan base over 2.4 Million on Facebook, Instagram & You Tube gained nearly 1.1 million in engagement for his content on Sri Lanka. In one of his videos he said that ‘we had no idea that Sri Lanka has so many amazing things to checkout - Sri Lanka must put it on every traveler’s bucket list’’.

Leading Travel Instagram from Singapore Dotz Soh who has follower base of 975,000 on Instagram said that travelling around in Sri Lanka felt like being in Heaven.

The bloggers and social media influencers were carefully selected by SLTPB and were grouped based on their style of destination exploration, similarity in travel interests and way of presenting. Last year the SLTPB noted a reach of 68 million through similar campaigns.

During their exploration tours, Travel Bloggers and Influencers engaged in with many social networking