Millennials Would Book with a Travel Agent in the Future

The Advantage Travel Partnership has conducted a consumer travel survey that has revealed that 44% of Millennial travellers who do not currently book through a travel agent would use one in future.

Release time : 2020-10-28 09:25:54

source : Nitravelnews

for a test if it meant they could travel freely to a restricted destination and 32% would prefer the test to be arranged for them and be included in the cost of their holiday. The results found that the younger the age group, the more willing they are to pay for a COVID test to travel, with 79% of 18 - 24 year olds confirming they would pay for a test to travel, whilst 56% of over 65s would not be prepared to do so.

The global pandemic has caused ongoing cancellation and rebooking issues for travel agents across the country and the data suggests that more than half of people are looking for free cancellation or a rebooking option within 48 hours of departure to give them the confidence to book and travel in the next three months. 22% said they would currently feel comfortable booking their next holiday less than 14 days before departure.

“We know that consumer confidence has been severely impacted over the past six months, but it is reassuring to see that consumers do value the services that travel agents provide and would trust them to book their travel in the future, especially among the younger age groups who historically will dynamically package their own trips. Throughout the pandemic, travel agents have demonstrated their value and have often been the first port of call for travellers when things go wrong, providing that all-important human element during times of uncertainty.

“It’s also positive to see from the results that if the UK Government implements a testing system, travellers would be prepared to pay for a test and would have the confidence to travel without being caught out by quarantine changes. Grant Shapps said this week that there will be a private sector testing regime by 1 December 2020 dependent on testing firm capacity we are certain that this will help to repair consumer confidence and get people travelling again which is critical”to the survival of many travel agent businesses up and down the