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plan to bring back tourists to Israel.
Beginning in the first quarter of 2020, with the spread of the pandemic, the ministry instigated many actions to maintain those marketing channels which were nurtured over many years, and to maintain Israel as an attractive tourist destination in the minds of potential tourists.
“In the next year, we will develop the master plan for the tourism industry, synchronising between projects and creating a holistic approach at the national level,” said Farkash-Hacohen.
“This, with a change in the implementation of infrastructure projects in an alternative to government companies.
“We will soon forward the monies for financing projects to the various authorities who have submitted requests.
“We are already working together with the ministry of health on an exit plan for the tourism industry.
“The plan will create certainty and it will operate under the principle that whoever was most affected in previous times will be among the first to open as we exit lockdown.
“Together with all this, we are working on a plan to reduce costs that will benefit both owners and consumers.
“A lot of work still lies ahead of us, we will find the right balance between the economy and the virus and we will give breathing space to the various sectors that have been affected in the industry.”
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