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business before booking their travel service or product.
Staff should also be empowered to address customer concerns as they occur or to engage other staff members if and where necessary, and inclusive marketing should be developed to dignify representations of all people and authentically represent them.
Gloria Guevara, President & CEO, WTTC said: “WTTC is proud to release these important high-level guidelines, which will help Travel & Tourism businesses of all kinds, foster more accessible and inclusive environments.
“The Travel & Tourism sector is one of the most diverse in the world. As the report shows and according to the World Health Organization, almost everyone will temporarily or permanently experience disability at some point in their life, and about 15% of the global population live with some form of disability. It is therefore imperative that we are inclusive.
“Furthermore, throughout its very nature, the sector promotes cultural exchange and understanding, therefore it makes perfect sense that we reflect these values within the sector as well. We look forward to seeing these guidelines make real change within the workforce.”
Peter Kern, Vice Chairman and CEO, Expedia Group said: “Travel opens minds and drives better understanding between people from different cultures and identities, but sometimes travel isn’t inclusive of or accessible for people with disabilities or accessibility needs. We are proud to have collaborated with WTTC on the creation of Inclusive & Accessible Travel Guidelines, a resource we will continue to collaborate on in future development, use in our own business and advocate for their adoption across the travel and tourism industry.”
Stacy Ritter, President and CEO, Visit Lauderdale said: “We applaud WTTC on the launch of their Inclusive & Accessible Travel Guidelines. Travelers with disabilities should be embraced, welcomed and celebrated. Visit Lauderdale