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WeChat Helsinki Mini Program Offers Chinese Travelers with Diversified Smart Outbound Tourism Services

Interview with Helsinki Marketing Manager Kaari Artemjeff

The first phase of the mini application is quite basic with particular content. We are now actively developing the next phases. There will be a lot of new kind of content appearing in the mini programs soon.

Release time : 2018-03-30 17:20:36
source : WTCF

available for companies, other organizations and people to use. Long-term statistics, precise location data and real-time traffic information are examples of open data. Myhelsinki.fi is based on open data, and now we want to use this open data in mini program to guarantee updated, real-time information for Chinese visitors.

Could you please tell us what kinds of surprises that WeChat mini-program will bring Chinese tourists?

We hope to not only give the basic information that actually can be found on other resources, but to develop whole service path for Chinese tourists starting here in China, in Beijing. They can browse, see what the city is like, and go into the city with some augmented reality features. In the travel phase it will be a practical tool to help navigate in Helsinki.

There is a heart symbol in the article and you can press it to make a list to make it easier to find them afterwards. We also wish to integrate the online tax refund and such kinds of practical features, which will be helpful for tourists.

As we know, Tencent, Helsinki and World Tourism Cities Federation (WTCF) have signed a tripartite cooperation agreement last year at the WTCF Los Angeles Fragrant Hills Tourism Summit 2017, and both Helsinki and Tencent are the members of WTCF. What’s your comments about the WTCF‘s work of making members to cooperate with each other?

I take this as a great example about how well WTCF can help companies find each other and find common interests within the tourism industry. We are very grateful that WTCF recommended us to Tencent to be part of the cooperation. There are lots of opportunities to find such kinds of good partners within this network.

As we know, Tencent aims to build services scalable for different cities. Helsinki is a good starting point and test ground for such cooperations. Helsinki is a growing tourism destination and big enough to have a lots of tourists. Also, Helsinki is small enough to get all the services

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