Qingdao Fragrant Hills Tourism Summit 2018 Exclusive Interview: Dresden Seeds Beauty in Your Heart

Hiking, cycling, water sports, relaxing (and photogenic) ride of historic means of transport like the oldest paddle steamer fleet in the world, historic steam trains or funiculars create a lot of fun. It’s hard to tell all the possibilities tourist can enjoy in our area.

Release time : 2018-10-10 13:35:42

source : World Tourism Cities Magazine

historians and school groups. Now, Dresden has more than 25.000 hotel bed, counting 4,5 Million overnight stays a year, and a rich infrastructure not only in the hotel segment but also in the many cultural hot spots and places for leisure activities. Tourism Marketing for the city of Dresden has meant not only to company Dresden’s urban development but also to completely change the image of Dresden: showing the bright side of our city, the immense variety of touristic offers for almost all target groups - and this in an honest and convincing way.

A good way to underline this offer has been the integration of the Elbland in a common brand “Dresden Elbland” which started 2 years ago.

Integration and Partnerships

I know over-tourism is a question which has to be resolved in some of our partner cities. Dresden has far not yet arrived that point, but we already prepare ourselves integrating the surrounding Elbland and nearby touristicaly attractive towns in our marketing activities. This broadens our portfolio and at the same time distributes the visitors out of the center to other interesting places.

Another point is to create more themed based partnerships as addition to the geographical situation to create new routes. We already have good experiences with Polish, Czech and Dutch partners which we would like to deepen and extend.

For us sharing experiences and creating new alliances is an important way to develop not just numbers of overnight stays but also to increase the quality of tourism. Our duty is then to share these experiences with our local partners and providers. We have established already different forums how to distribute and discuss those experiences.

Hiking, cycling, water sports, relaxing (and photogenic) ride of historic means of transport like the oldest paddle steamer fleet in the world, historic steam trains or funiculars create a lot of fun. It’s hard to tell all the possibilities tourist can enjoy in our area.