Win-Win Cooperation to Make a Big Pie of Tourism Industry-An exclusive interview with Robert G. Sullivan, President of Northstar Travel Media

The contract signing ceremony between Northstar Travel Media and World Tourism Cities Federation and relaunching of Travel Weekly China were held in Beijing on the afternoon of March 12th, 2015 World Tourism City had an interview with Robert G Sullivan, President of Northstar Travel Media, who attended the ceremony Mr Sullivan shared his opinions on tourism industry development with us

Release time : 2015-05-05 14:01:00

leaders being able to work together to share challenges, future opportunities and initiatives that are working well in terms of best practices, give the cities an opportunity to learn from each other and help educate themselves to build experiences for the travelers. The more our great cities around the world can work together, the more everyone wins. We are a big believer and supporter of what WTCF stands for.

Q: What is the orientation of Travel Weekly in the future? Compared with the old edition, what are the differences of the new edition of Travel Weekly China?

A: At the core of Travel Weekly is delivering unique valuable content to travel professionals and travel agents so that they can do their jobs better. This content can be delivered in print, online or through events and conferences. Our goal is to establish a unique relationship with our audience an community of travel professionals so we can make a positive difference in how they do their jobs. The OTAs and Online Travel suppliers do a superb job with the traveler who is going from point A to point B. As the complexities of a potential trip escalate, this is where the right travel agent can make a huge difference. If I’m going to visit my grandmother iShanghai from Beijing, I can go to an OTA and I can book there with no problem. But if I’m going to Hawaii for my honeymoon or for a family vacation, I’ll probably want to go to a travel professional so I can get their thoughts, recommendations and experiences about where to stay and how I can have the best vacation possible. Travel agent to tourists is what Travel Weekly is to the travel industry. Because travel agent provides information that they have from their experiences of going to a destination. In the same way travel agent can provide information to a traveler, Travel Weekly provides that unique information and service for the travel agents, whether it’s a new hotel resort opening or a cruise coming to Shanghai or a new