An Exclusive Interview with Daniel Pan, Chief of Staff, TripAdvisor China

Travelers all over the world easily recognize the TripAdvisor owl logo. The TripAdvisor owl, whom we call ‘Ollie’, represents the “wisdom” of the millions of traveler reviews and opinions that are on TripAdvisor, which travelers can consult so they can better research and plan their travel and be confident about their travel decisions.

Release time : 2017-05-18 15:17:34

source : WTCF

Mao Tu Ying app to make it easier for the Chinese traveler to get information that can help them with their travel choices. We have thought about everything from how they navigate the app and view information to which popular destinations they can download information to prior to their travels to avoid data roaming costs. There are over 300 downloadable destinations they can put into their device to easily view reviews, photos and city maps offline.

We have also developed special PDF travel guides for Chinese travelers that sit inside our app, consolidating travel information for popular destinations, making it easy for them to go through top-rated things-to-do when they get there. Through structured travel blogs on TripAdvisor Mao Tu Ying, Chinese users have also shared some of their experiences and travel plans. We've also developed a feature that helping Chinese travelers reduce language obstacles and the anxiety associated with asking for directions when they are overseas and in a foreign country.

Q：Can you please introduce TripAdvisor Mao Tu Ying’s business model? How can Mao Tu Ying fulfill travelers’ needs?

A：TripAdvisor makes its money through click-based & transaction and display-based advertising and subscription opportunities that drive bookings. Our rich user-generated content helps millions of users easily compare prices, find great deals and book not only hotels, but also restaurants and attractions. The features we have developed specifically for Chinese travelers also helps reduce travel anxiety or difficulty for travel overseas, so Chinese travelers can have a more enjoyable trip overall.

Q：It is said that TripAdvisor has more than 300 million reviews, and how are these reviews differentiated with other travel sites? How can TripAdvisor accumulate so many valuable reviews? How can TripAdvisor ensure the reviews are from real travelers rather than business owners’ advertisement? How does TripAdvisor prevent