Shu Zhan, General Manager of Tencent Culture and Tourism Industry and President of Yunan Tengyun Information Industry Ltd.

Qingdao Fragrant Hills Tourism Summit 2018 Exclusive Interview: Digital Cultural Tourism: “Traveling the World with Your Smart Phone”

During the World Tourism Cities Federation Fragrant Hills Tourism Summit in September 2017, Tencent signed a tripartite cooperation agreement with the World Tourism Cities Federation and Helsinki for the purpose of creating an overseas pilot city for intelligent tourism. The WeChat mini-program “Helsinki Travel Guide” created by Tencent Cultural Tourism business team was officially launched three months later.

Release time : 2018-09-28 16:06:41

source : World Tourism Cities Magazine

Helsinki as well as the cooperation of the Emperor Qinshihuang's Mausoleum Site Museum, the Forbidden City and the Great Wall to digital silk road Venice, Tencent Cultural Tourism business team has accumulated hundreds of cooperation cases and innovative applications of the “Internet + tourism” worldwide. “Traveling the world with your smart phone” has also quickly become popular overseas in the form of the mini-program “city travel guide”.

More cities are expected to join the “city travel guide”

The “Helsinki Travel Guide” created by Tencent Cultural Tourism business team provides recommendation of scenic spots and routes in Helsinki, the whole-year calendar of local events and related information, recommendation of delicacies, shopping guide and access to discount coupons of merchants, subway and bus information and inquiry, panoramic Helsinki 360-photos, a smart translation service, emergency help and other functions, to let users get information related to Helsinki’s scenic spots, service, activities and transportation in a more convenient way. Combining the most reliable destination information provided by the City of Helsinki and Tencent’s products service as well as technological advantages, this mini-program provides overseas Chinese tourists with a platform to make travel plans and remove obstacles in their overseas trips. At present, the project has entered the second phase, and the summer version of “Helsinki Travel Guide” has been launched.

In the future, Tencent and Tencent Cultural Tourism business team will look forward to working with more member cities of the World Tourism Cities Federation at home and abroad in all respects, to build the “traveling the world with your smart phone”, promote the digital upgrading of cultural tourism industry of destinations, so as to provide a better service platform for Chinese outbound tourists and provide a