Qingdao Fragrant Hills Tourism Summit 2018 Exclusive Interview: New Opportunities and Responsibilities for Media In Tourism Development

I have participated in many events held by World Tourism Cities Federation, which are international with an abundant and down-to-earth agenda; all guests and participants are elietes of their respective fields. Such events build a great information platform for tourism news reporting, serve as an important window for us to understand the tourism development trend in the world.

Release time : 2018-10-09 17:35:27

source : World Tourism Cities Magazine

the “Year of Tourism” events held by Russia, India, Australia, the U.S, etc. I hope that under the general background of globalization, each country can enhance communication and cooperation through tourism, to make this world more harmonious.

New opportunities and responsibilities of the media in tourism development

The publicity effect rate of tourism is expected to be 1:8, i.e. a single tourist’s impression of the local area can effect 8 people. The media should seize this opportunity and take advantage of their communication abilities and credibility to promote city tourism development, explore new models and new destinations of city tourism, and introduce the cultural card and unique experience of the city to tourists. Also, as a witness and supervisor of tourism development, the media should offer advice and suggestions for urban tourism development, and cooperate with all parties to promote dynamic and steady development of urban tourism.

As a representative of the media, I think that media institutions should go with the flow, use all means and provide individualized media product based on needs of prospective customers. At the same time, the media holds certain rights of public opinion and rights of speech, and may cooperate with service providers to use current customer data to jointly launch customized tourism products.

As an international organization, WTCF has published various objective and authoritative travel reports, which have become important reference materials used by the tourism industry and the media to understand tourism development trends in the world. For example, the Report on World Tourism Economy Trends issued by WTCF covers statistical data on tourism investment, tourism industry and other aspects, facilitates trend prediction for future tourism development, and has become an important think tank platform in the industry.

I have participated in many events held by World Tourism Cities Federation, which are international with an abundant and down-to-earth agenda; all guests and participants are elietes of their respective fields. Such events build a great information platform for tourism news reporting, serve as an important window for us to understand the tourism development trend in the world.