Vincent Zheng, Tourism Fiji's Regional Manager of Greater China: Four Phases to Improve Tourist Experience and Promote Post-Outbreak Tourism Recovery

Recently, Vincent Zheng, Tourism Fiji s Regional Manager of Greater China received an interview from WTCF. He shared his views on further Fiji-China coopeartion in tourism, post-COVID-19 recovery in tourist industry, and reinforced connection with WTCF.

Release time : 2021-01-17 21:30:37

source : WTCF

as a country relying on tourism? What kind of cooperation should countries enhance?

Vincent Zheng: Tourism industry serves as a pillar of Fiji's economic development, accounting for one third of the country's GDP. COVID-19 affects Fiji's tourism a lot. Many hotels in Fiji are shut down temporarily. Life and work of tourism-related employees have been hard hit. The government has been working on tourism recovery. It plans to welcome international tourists to Fiji safely and comfortably after the pandemic.

We have made a four-phase recovery plan for Tourism Fiji. In the first phase, we pass on positive energy to Chinese tourists through global advertisement "Sota Tale" to tell them that we stay together with everyone around the world. At present, we're in the second phase of recovery. The theme is "Our Bula Spirit Awaits You". At the same time, we have promoted it in China. In addition, we try to work with some local partners on tourism-related hotel booking and online training, so as to deliver positive information and optimism to Chinese tourists, tourism professionals and our friends from travel agencies in China.

After the pandemic, we hope to continue to strengthen our cooperation with travel agencies online and offline, and integrate some relative destination products. We also hope to provide Chinese tourists with more comfortable, safe and needed products.

WTCF: Can you describe Fiji with three words? What are they?

Vincent Zheng: Fiji is known as a diverse country. My first instinct is to summarize the place with "people", "land" and "culture". Local residents are enthusiastic, they hope to share their optimism and experience with visitors. Hence, a new word, "Bulanaire", was born.

Fiji consists of 333 islands, attracting global tourists with its soft beaches, blue sky and clean waters. As a world-famous resort, Fiji has vast land, which is like people's dreamland. The