Action Plan for the Brand Building of World Tourism Cities (2018-2027)

The brand of a city is the social manifestation of its cultural core, and the result of long-standing integration of factors such as natural resources, history and culture, human capital, science and technology, capital investment and operation management.

Release time : 2018-09-07 19:31:04

source : WTCF

city’s core values over time.

1.Campaign for shaping the brands of world tourism cities

City brand is vital to the key competitiveness of tourism cities. All tourism cities should attach high importance to the role of city brands in driving urban development, and excel in brand planning and orientation and shape their unique city brand in a classified and incremental manner consistent with their own development stage. Tourism cities that are in the stage of development should mobilize the government, relevant institutions, local residents and tourists to propose and choose the name, logo and slogan of the city based on the city’s industrial basis, historical and cultural resources and development vision, and establish their own brand image as quickly as possible. We should pay more attention to the building of the supporting and promotion system of city brands, and constantly enhance the supporting capability of city brands. Cities that are in a more advanced stage should do a good job in the updating and upgrading of their brands, and update and improve the signage system of the city in ways that are popular with the local residents and tourists to showcase the city’s cultural traditions and brand image, and boost the visibility and influence of the city brand.

2.Campaign for supporting the brands of world tourism cities

The improvement of urban infrastructure provides the basic guarantee for enhancing the brand values of cities. We should strengthen the transformation of urban infrastructures and provide a more convenient and comfortable environment for tourists. We should actively align with global development initiatives such as the “Belt and Road”, speed up the pace of infrastructure construction and continuously expand the space of world tourism development. We should give importance to the positive impact of sharing economy, and embrace the model of sharing economy to solve the problems of inadequate urban infrastructures