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ITB Berlin NOW 2021 to Commence with WTCF as the Exclusive Co-Host of the ITB Convention

From 9- 12 March 2021 ITB Berlin NOW will virtually open its gates after last year’s last-minute cancellation. As the world’s biggest tourism fair and acknowledged platform of exchange of ideas and expertise showcasing all parts of the tourism industry, ITB Berlin aims at presenting the latest developments, innovative strategies in view of an globalized world.

Release time : 2021-03-08 15:45:31
source : WTCF

( will provide the full report of the World Tourism Economy Trends (2021) for further reference after the official presentation.

WTCF will also hold a special online expert panel named "New Normal, New Practices". Present at the forum will be professionals from the academia, the private sector and global cities. They will discuss the recovery and development of urban tourism amid the normalization of pandemic prevention and control. The forum will be moderated by Prof. Dr. Wolfgang Arlt, CEO of China Outbound Tourism Research Institute. Mr. Philip Dodd will deliver a keynote speech with the title "City Swop - Cultural Exchange: Generating New Forms of Urban Tourism". Four international experts from the Global Tourism Economy Forum in Macau, Airbnb, and ForwardKeys will join the panel discussion. They will address the question of how we will travel after the pandemic from different point of views and sectors of the tourism industry. What can we learn from the pandemic for a better urban tourism? The session will be broadcast live globally via simultaneous interpretation in Chinese and English.

This year ITB Berlin NOW Convention will not be accessible free of charge for the general public. Tourism professionals need to register for ITB Berlin NOW and get access by buying the ticket for the ITB Convention. WTCF members will take advantage of a 50% discount on the official price. (

ITB Berlin looks back of a successful history of 50 years. Every year, the fair attracts 850 top buyers, 10,000 exhibitors from 5 continents and 185 countries and regions as well as thousands of visitors from around the word. ITB Berlin is the biggest tourism fair in the world and it is recognized as the "Olympics of the tourism sector." Since 2016, WTCF has been invited annually to attend the fair and is proud to be the exclusive co-host of the ITB Berlin Convention. The federation addresses the audience

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