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ITB Berlin NOW 2021 to Commence with WTCF as the Exclusive Co-Host of the ITB Convention

From 9- 12 March 2021 ITB Berlin NOW will virtually open its gates after last year’s last-minute cancellation. As the world’s biggest tourism fair and acknowledged platform of exchange of ideas and expertise showcasing all parts of the tourism industry, ITB Berlin aims at presenting the latest developments, innovative strategies in view of an globalized world.

Release time : 2021-03-08 15:45:31
source : WTCF

at the opening ceremony, delivers keynote speeches and organizes special forums and other activities for the fair.

Attachment: Part of Agenda

ITB Berlin NOW Convention Stage 1
Convention Opening
Time Tuesday, March 9, 10:00 - 10:15 (Berlin Time)

Tuesday, March 9, 17:00 - 17:15 (Beijing Time)
Co-Host Prof. Dr. Roland Conrady, Scientific Director | ITB Berlin Convention

Lea Jordan, Co-Founder & Head of Marketing | techtalk.travel
Greetings Chen Dong, Secretary-General of World Tourism Cities Federation (WTCF)
ITB Keynote Interview: Resilience and Recovery of Tourism Destinations
Time Thursday, March 11, 10:15 - 10:30 (Berlin Time)

Thursday, March 11, 17:15 - 17:30 (Beijing Time)
Interview Guest Hon. Edmund Bartlett, Minister of Tourism, Jamaica
ITB Keynote Speech: City Tourism after COVID-19: Tourism Re-Start of Beijing
Time Thursday, March 11, 10:35 - 10:50 (Berlin Time)

Thursday, March 11, 17:35 - 17:50 (Beijing Time)
Moderator Monika Jones, TV News Anchor | Deutsche Welle
Speaker Pang Wei, Deputy Director-General | Beijing Municipal Culture and Tourism Bureau
Speech Content
1. Strengthen the guidelines for epidemic prevention and control for the tourism industry;

2. Effectively implement principles of Covid19-prevention among hotels and rural home-stays for those visiting and returning to Beijing to maintain the impact of the pandemic at the minimum;

3. Enable domestic tourism and consumption for the peak seasons during national holidays by implementing policies related to pandemic control;

4. Provide necessary assistance to the tourism industry, formulate policies and schemes for different stages and various stakeholders of the sector, put efforts to ensure the smooth operation of businesses of the industry, aide those enterprises facing challenging situations and strengthen their confidence;

5. Ensure flexible services and support as innovative partner of the tourism sector, focus on flagship projects and leading enterprises, incubate high potential enterprises, and strengthen the reputation and quality of brands;

6. Recognize potential markets, activate the domestic economic cycle of the tourism sector, promote both urban and rural tourism as well as strengthen the night economy;

7. Promote the potential synergies of the tourism sector and other industries, diversify consumption scenarios with the concepts of "tourism +" and "+ tourism", extend the life value of tourists and leverage the multi-sector benefits of tourism activities;

8. Involve the application of technology, promote the development of smart tourism, mainstream the concept of "no reservation, no travel", and maintain a safe, friendly and reliable market environment.

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